1. What I thought was very important in this chapter was how a lot of these writings were trying to persuade someone. Most of the writings in the chapter had an objective of some sort and they were trying to accomplish some sort of goal.
2. The purpose of the First Things 2000 Manifesto piece of writing was to try to change the way people viewed graphic designers. I don't think it is very effective because it doesn't have any solid evidence on how graphic designers could be used for others things other than marketing. They claim that their problem solving skills could be put to better use, but they don't explain how. The main piece of evidence the piece of writing seems to use is personal experience. It doesn't have any facts or any piece of research they refer from. I think where the writing is at it's best is when the writer says, "Designers who devote their efforts primarily to advertising, marketing and brand development are supporting, and implicitly endorsing, a mental environment so saturated with commercial messages that it is changing the very way citizen-consumers speak, think, feel, respond and interact". I think this quote explains exactly what the writer wants to change. It is to the point and easy to understand. The word choice used also makes it sound like it's a bad thing to influence people this way and it should be changed.